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Exe/Sr. Exe.-Inventory Control

No. of positions: 1
Location: Patparganj, Delhi
Relevant Professional Experience: 2-5 Years Experience
Report To: Remarketing Head Warehouse
GEMPL requires Asst Manager Inventory Control to manage warehouse inventory and keep a track of materials. Ideally the person should be working for IT manufacturing unit and has in-depth knowledge of IT- Hardware.

Asst. Manager-Inventory Control

No. of positions: 1
Location: Alwar Rajasthan
Relevant Professional Experience: 4-5 Years Experience
GEMPL requires Asst Manager Inventory Control to manage warehouse inventory and keep a track of materials. Ideally the person should be working for IT manufacturing unit and has in-depth knowledge of IT- Hardware.

Assistant Manager, Sales

Location: Bangalore, Hyderabad
No. of positions: 2
GEMPL requires an Assistant Manager for Corporate Sales.

Investor interest in e-waste startups surges on new rules mandating disposal of used gadgets

PUNE: Numerous companies that recycle electronic waste are seeing a spurt in growth and drawing investor interest after new rules placing the onus on producers and bulk consumers for the safe disposal of used gadgets came into effect last year.
The e-waste startups, which collect, segregate and recycle electronic components, have seen even more than five-fold rise in revenues in some cases since the introduction of the regulations. “Four years ago, the organised sector handled less than 3% of the e-waste generated in India, but today the figure has moved up to 7.5%,” said Shankar Sharma, a director at Gurgaon-based ewaste company Green Vortex. The venture, set up with Sharma’s personal savings of Rs 30 lakh in 2009, has seen revenue grow from Rs 15 lakh in fiscal 2011 to Rs 1 crore this year. Sharma is now targeting revenue of Rs 8 crore by fiscal 2014.
The new opportunities have boosted investor sentiment across the sector. Noida-based Attero Recycling is poised to raise nearly Rs 200 crore of fresh capital from a group of investors, including Texas-based Waste Management Inc. Green Vortex expects to raise fresh funding of Rs 15 crore.
“We are seeing startups becoming more active after the regulations came into force,” said Subrata Barman, a senior operations officer at IFC, the investment arm of the World Bank and an early investor in Attero. “The law has made producers as well as bulk consumers to look for recyclers who are licenced and are known for green recycling.”

It is this shift towards organised recycling by users who earlier relied on the neighbourhood “kabbadiwalla” that is creating a wave of opportunity. Experts estimate that India generates close to a million tonnes of ewaste a year, of which over 93% is recycled by unorganised dealers in a hazardous manner.

“Consumers still go to the informal sector as there is cash to be made from e-waste,” said Anwar Shirpurwala, executive director of the Manufacturers Association of Information Technology, who expects the new regulations to help create the transition to organised recycling in the next few years.
Mumbai-based Ecocentric, founded by Karan Thakkar, has set up a 1,200-metric tonne plant funded from his own resources and bank loans to recycle e-waste.

These start-ups are also finding new business from users who are concerned about the safety of data when used gadgets are being disposed.
“There is always fear of sensitive data getting used for wrong purposes. We give companies the guarantee that data will be completely destroyed before the e-waste is reused or recycled,” said Nitin Gupta, CEO of Attero Recycling, which earned monthly revenues of around Rs 18 crore in the last fiscal.
Jeevesh Kumar, who set up Greenscape Eco Management in Delhi after a stint at IBM, believes start-ups have an uphill task, with many users preferring to give the e-waste to the cheapest recycler rather a responsible one. Currently, Greenscape earns revenue of about Rs 60 crore.

But as the opportunity grows, so will competition. “Five years ago, when Attero came up we were seeing a market ahead of time. Startups wanting to enter today will have to offer the same business with a different twist,” said Kumar Shiralagi, managing director of Kalaari Capital, which has invested in Attero.

Trying to rule out e-waste

While e-waste laws have come into effect from May 1, questions remain on their implementation.

E-waste may not be as glamorous a problem as climate change but it is a prevalent problem nonetheless. In May this year, India joined other countries in US and Europe and laid down e-waste laws, which go into effect from this year. Increasing incidents of malpractice involving electronic dumping in the absence of regulation had triggered the need for e-waste rules, of which an initial draft was made in 2010. According to a Centre for Science and Environment report, India generates 350,000 tonnes of e-waste every year and imports another 50,000 tonnes. This prompted the Ministry of Environment and Forests (MoEF) to come out with new e-waste rules. The e-waste rules lay down the responsibilities for various stakeholders, from producers to collection centres, consumers, recyclers, refurbishers as well as dismantlers for cradle-to-grave management of waste. The 2011 rules score over the earlier draft version of 2010 in the addition of a clause which holds producers responsible for their products.

Numbers and more

According to MAIT’s recent estimates, sales of personal computers including desktops, notebooks and netbooks were expected to cross 12.6 million units during 2011-12 and TRAI has estimated that India had 851.7 million mobile phones. Additionally there are millions of other electronic items that are discarded every year. For India, the problem is an important one that needs immediate addressing. Under the new norms, producers would now be held accountable for the entire lifecycle of their products and would also have to take initiatives to introduce changes in product design and technology for environmental friendly treatment and disposal of the goods that they produce. “This goes beyond manufacturing and puts the onus on a producer to take ownership – from producing to managing its end-of-life in an environment-friendly manner,” said Ms. Priti Mahesh, Project Manager, Toxics Link, India.

Areas of concern

While this is a step in the right direction, it’s not going to solve India’s e-waste problem immediately. “It is in line with global standards, although there is room for improvement,” said Mr. Abhishek Pratap, Senior Climate Campaigner, Greenpeace India. It is not only the environmentalists who are scratching their heads over the rules but even e-waste recyclers. As per the rules, the onus is on the state to issue licenses instead of on the centre. This is causing confusion as a number of recyclers have their recycling units in different parts of India and will have to go through the bureaucracy to get new licenses. “The law does not specify the amount of e-waste to be collected. As a manufacturer, I can just put up a toll-free number and abide by the law,” said Mr Rohan Gupta, COO, Attero Recycling. “For example, a company should collect at least 10 per cent of their products sold by 2012-13, similarly 20 per cent by 2014 and so on,” opined Mr Gupta.
The rules simply talk about financing and organising a system for the environmentally sound management of e-waste without any mechanism to check how this system would be put into practice. The kind of penalty that might be imposed if EPR is not strictly followed by companies does not find a mention in the rules. Analysts were of the view that they had proposed this kind of idea to the government in line with EU laws but they had not considered it. “These kinds of targets can also be used to monitor whether the legislation is being implemented effectively,” said Mr Pratap.

Under the radar

Another significant issue is with regard to the management and disposal of products present in the market prior to the enforcement of rules. There are non-branded or assembled products from the gray market that are cheaper, used on a large scale and comprise a large proportion of the waste stream. The rules have designated Urban Local Bodies (ULBs) with the responsibility to collect and channel the orphan products to the authorized collection centres, dismantlers or recyclers and to take care of such waste. But a policy at the manufacturing level is also needed, which does not allow non-existent brands to do business. However, the regulatory bodies of a large number of states/union territories lack capacity and are burdened with other responsibilities. The urban local bodies or municipalities suffer from a lack of manpower, expertise and resources. “The government should look at enhancing its existing capacity if it is serious about implementing these rules,” said Ms. Mahesh. An email sent to the Karnataka State Pollution Board did not elicit any response. Also, India is a large country and to get a license within every state can be time consuming and riddled with bureaucratic procedures, said Mr Jeevesh Kumar, Founder, Greenscape Eco Management.

Corporate structures

Targets have had an effect on how companies organise their take-back policy. Dell, for instance, has diverted over 68 million kg (150 million lbs.) of end-of-life electronics globally from landfills in fiscal 2011, a 16 per cent increase over fiscal 2010. Corporates like Dell, Lenovo, Nokia and others have take-back programmes but without financial incentives and enough collection centres, it seems to be a token gesture. Emails sent to corporate companies like Dell, Lenovo and Acer about their take-back programmes elicited no response. Mr Narayan PS, VP and Head-Sustainability, Wipro said that the company is extending its sustainability programme to its supply chain, involved in supplying components for its products and plans to double its collections centres from 17 to 34 by end of this year. According to Wipro officials, the company collects 260 tonnes of e-waste from its collection centres. Similarly, Nokia started its take-back and recycling activities in 2008 and has been running 1400 recycling points across its outlets. “In 2011, we collected 60 tonnes of phones and accessories through our take-back programme,” said a Nokia India spokesperson. By 2020, India’s e-waste from old computers will jump 500 per cent when compared to 2007, according to an UN report. The e-waste journey has just begun.

ICT company campuses must be carbon free, says Natarajan

PUNE: The Information and Communications Technology (ICT) companies must strive for carbon free campuses using innovative technology solutions, Zensar Technologies’ Vice Chairman and CEO Ganesh Natarajan said, on Thursday.

“The ICT industry is playing a transformational role in the way businesses, customers and citizens are serviced, and leading the way in establishing a new paradigm for knowledge and services led economy. Making the industry eco-friendly through a combination of IT solutions is essential,” Natarajan said.

He was speaking at a seminar on ‘My City – Lets make it Green’, by National Association of Software and Services Companies (NASSCOM), in association with NASSCOM Foundation, AMDOCS, Mahratta Chamber Of Commerce Industries and Agriculture, Software Exporters’ Association of Pune, and Greenscape Eco Management.

“The biggest development taking place in the corporate sector is the shift from the traditional practice of having large number of servers, to just one consolidated server,” Natarajan said.

The data could be saved in one consolidated data centre and eventually the company could opt for cloud computing facility which provides data storage in a remote server managed by a third party.

“This way, the company saves on infrastructure cost, energy cost in terms of running the servers and spending on the chillers to keep them cool. At least 40 per cent of energy savings can take place this way. Also, managing end-of-life of ICT equipment must be treated as a moral business responsibility,” he said.

NASSCOM Foundation CEO Rita Soni said, through campaigns like the BiG Bridge Program, the foundation has engaged citizens as well as corporate partners to consider the effective management of e-waste.

“The campaign is aimed at creating awareness amongst employees of the IT industry and promotes appropriate recycling of e-waste through NASSCOM’s e-Waste Collection Drive, which started on March 26. Twelve companies have already registered for the drive and bins have been placed in all the 12 towers in Magarpatta City,” she said.

Tech Makeover for Scrapping

That happens when your electronic gadget grows old? You perhaps sell it to a nearby raddiwala for a few rupees. Then what? In all probability, this waste will go on to become a part of the ever-increasing mount that is getting accumulated all over the country.

According to a recent statement by the Central Pollution Control Board (CPCB), Mumbai tops the list of e-waste producing cities in the country followed closely by Delhi at the second position. The board also predicts the countrys annual e-waste production will touch the 8,00,000 tonnes mark by 2012. Affirming this, Jeevesh Kumar, executive director, Greenscape Eco Management says, “Due to the wide spectrum of constituents contained in e-waste, a broad range of equipment and technology is required for processing all of them. This requires a huge investment considering that most of the e-waste in India goes to the unauthorized scrap dealers, and the licensed players get only about 10% of the total e-waste.”

In this scenario, the effort of recyclers seems commendable as they are attempting what can be called an herculean task in India. They are trying to break into the huge informal e-waste recycling sector and establish a formal recycling ecosystem.


Here we try and establish the nuances of the recycling business. And in a way, this is actually on popular demand, since we got a lot of reader mails asking us what is the scope and method of setting up an e-waste recycling plant in India.

Modeling it Up

Basically, the business model of most recyclers revolves around the basic setup where e-waste is collected and treated in a way that is safe for the workers as well as the environment.

The model of functioning followed by most recyclers is not the one wherein the valuable part is taken away while the remaining is thrown away. They have been trying to ensure that approximately 99.99% of the waste is recycled and used again. Describing their operational model of collecting e-waste, Kumar explains, “GEM works with mass producers of e-waste and uses comprehensive de-manufacturing and reverse logistical processes to process e-waste into its component fractions which can be further re-used by the manufacturers. GEM also serves companies which have custom bonded equipments awaiting disposal.”

In treating e-waste, the aspect of logistics also assumes great importance. “Yes, logistics and all India collection network is one of the most important success criteria for this chain,” opines Rahul Gupta, director, RT Outsourcing Services. Logistics plays a very important role in this industry. Collection from different sources all over the country is a major challenge.

The scrap dealer network, on the other hand, has a marked advantage in terms of collection and logistics due to the kabariwala chain who collect waste from doorsteps at very low costs. In the words of Kumar, a solution to this could be, “The formal recycling sector could benefit from this by working out a strategy where the informal sectors low cost collection mechanisms can be coupled with the best practices available with the formal recyclers.”

Fair Treatment

A few use the general software while others follow specific procedures. Describing the methodology followed at Greenscape, Kumar says, “GEM has a recycling facility in Alwar which is equipped to handle all kinds of e-waste. We follow a process driven methodology rather than an extreme technology driven operation. Upon dismantling and separation, GEM works with vendors who process the component fractions obtained from e-waste. For example, ferrous metals are forwarded to the government approved metal smelters and printed circuit boards (which contain hazardous substances) are processed at Umicore in Belgium. Umicore employs an extremely complex metallurgical process to dispose off printed circuit boards, while recovering precious metals contained in them.”

So Says CPCB…

  • Mumbai tops the list of e-waste producing cities in the country
  • Recyclers have been trying to ensure that approximately 99.99% of the hazardous waste in electronics is recycled and used again
  • According to a statement issued by the MoEF, there are 36,165 hazardous waste generating industries in the country
  • The RoI in the recyclers business varies considerably and ranges between 10% to 25% initially
  • However, analysts are unanimous on the opinion that recycling is a profitable business in the long run

Meanwhile, others like KG Nandini Enterprises started recycling activities in 2008 by installing their first e-waste recycling plant that made use of the European technology. The recycling plant that was procured from Switzerland is capable of processing 1 tonne of e-waste like computers, printed circuit boards, electrical cables, mobile phones, etc. Other new entrants like RT Outsourcing are also creating a pathway for themselves. Describing the method followed by them, Gupta explains, “We are creating a separate company with equity participation from a leading e-waste recycler of the world. Their patented technology would be used by RTO.”

The Scope

Many people feel that there is a lot of value in this field, but the entire perspective of e-waste handling is an expensive proposition and above all, those who enter this segment need to have a thorough knowledge of e-waste. Sound government support is also essential.

Apart from that, even if companies take the corporate social responsibility related to e-waste seriously then the picture will change totally. Talking about the scope of this field, Gupta says, “The potential is immense. However, it is a long term story with a huge focus on the collection of good quality and high volume of e-waste.”

Affirming his stand, Kumar adds, “The business is at a nascent stage and requires a lot of effort in terms of building awareness among the producers of e-waste. However, given the fact that India has a huge market for refurbished goods, there are good prospects for companies engaged in refurbishing of used electronics. At the same time, the amount of precious metals contained in e-waste makes it a profitable business.

Given the fact that there are different levels at which e-waste processors can operate, the RoI varies considerably and the range is between 10% to 25%.”

Government Regulations

Even the government is trying to do its best for this field. This field requires tight monitoring to ensure that nothing harmful is discharged into the water table or landfill. Recently, the Ministry of Environment and Forests (MoEF) issued a statement that the rules for e-waste would be announced by March 2010. The rules would contain provisions regarding the take-back policy being set by the IT industry and also highlight the collection centers being set up by them.

It also intends to ensure that steps are taken so that the informal sector is integrated into the formal stream of e-waste management. While Gupta says, “The e-waste policy (regulation) is likely to become effective in 2010. It would put the responsibility of disposing e-waste in an environment-friendly manner on producers and consumers. It would become mandatory to use an authorized recycler after the regulation is in force.”

Talking about the finer nuances that shall ensure the success of the policy, Kumar elaborates, “Currently, the e-waste policy is limited to the rules on storage, shipment and cross boundary movement of e-waste even from one state to another. However, the MoEFs proposed e-waste policy is a step in the right direction and would definitely be a big boost for the recyclers. The policy talks about making producers responsible for recycling the goods they produce as well as for clarity in terms of how companies dispose off their e-waste. This would certainly enhance the demand for safe recycling. It is extremely essential that the government backs up the policy through stringent enforcement.”

According to a statement issued by the MoEF, there are 36,165 hazardous waste generating industries in the country. Apart from that, approximately 6.2 mn tonnes of hazardous waste is generated by them every year, of which landfillable waste is 2.7 mn tonnes, incinerable 0.41 mn tonnes and recyclable hazardous waste is 3.08 mn tonnes. Considering this mounting pile of e-waste, the role of the recycler assumes even greater significance.

But cautioning those who intend to jump on to the bandwagon in a hurry, Gupta says, “The recyclers business is exciting but futuristic, and one where real returns should be expected only in the long run.”

E-waste recycling therefore is literally a business for those who are ready to enter in a long term relationship!

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